Having a blog is important, whether your company is new or successfully running. If you are new to the world of social marketing, you might not understand the major advantages of having a blog on your website.
Most business owners and entrepreneurs are aware what kind of result the blog can bring to your advertising and brand awareness. The good news is that a well-run blog can have a great impact on the growth and improve your digital presence, as well as give your brand new personal touch.
The blog will help your business in communicating with your intended interest audience in a number of ways. Read more to discover main reasons why your website needs a blog.
Blog Brings More Visitors
Blogging gives you a chance to be found by more users, who are searching for an answer regarding the products that your company provides or issue you can help with.
Every blog article you distribute is a new page on your website, therefore constantly upgrading your blog with quality and useful information will highly improve your Search Engine Optimization (SEO), your organic search results, and moreover it will give Google a positive sign that your business is active and making an effort to give your clients the best possible experience.
Blog Builds Trust with Audience
Regularly distributed posts can answer in an unobtrusive way the inquiries and worries that your customers may have regarding your website, services or products.
Engagement created by comments and feedback on your blog from your users will help you in reaching your target audience.
As your site creates more trust with the online searchers and more users discover your blog posts and explore further to different parts of your website, your site will build much more trust with Google.
Blog Generates Leads
Statistics prove that companies with the business blog get more leads and more purchasers to step in the buying process, along with the fact that blog has the more long-term effect than other marketing efforts.
Blog Increases Exposure
The business blog allows you to take advantage of customer feedback and engage them with not only with the written content but also with visual one. Blogs with images, infographics and other visual components get almost 94% more views, which means higher possibility of converting your visitors into potential customers.