How to Build a Successful Ecommerce Website
goals for every page
For example, make your ecommerce website homepage easy to explore, giving the direct access to the products page. Provide easy check out process and send a follow-up email informing that the transaction was successful.
Display your contact information so that it will be visible for your customers. Besides mentioning your location and phone number, provide reviews and comments for users to read, as well as frequently asked questions page and testimonials.
Keep building a long lasting and loyal relationships with your customers. Treat your website visitors with timely emails that announce the arrival of new products, notify them when item back in stock and inform about the seasonal and holiday sales. Increase the customers’ loyalty by showing that you care about them.
Make the purchase process effortless for your visitors. Complicated checkout process is proven to make the customer willing to leave the site. Make your customers aware of tax costs or shipping rates, and display trust symbols like VeriSign or McAfee badges to indicate that the checkout process on your website is secure.
An eCommerce website should be functioning correctly. Make sure you can handle any future needs your website might have. As your business and orders grow, you must upgrade in advance in order to avoid any delaying of your potential sales and losing your reputation.
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With suggested pages on your ecommerce website you can give your users the flexibility to search for the products they’re interested in. That will help you sell more products by sending the traffic to specific parts of your website.
Showing your users the products related to those that they were interested in can increase the traffic and sales. Visitors are likely to share the relevant to them product in social media, leveraging your audience involvement.
It is essential to allow your users to filter your website pages by prices, popularity and reviews. Using a quick preview feature can help your customers easily decide if they want the product, while “View all” option will help them find the desired product without clicking through pages. All these features will greatly improve the user experience and hence attract your customers more and more.
Having all information on your product is essential for making your customers complete their purchase. The description of your product will lower the chances your users will leave because they haven’t found the information on its the size or color.
Provide your visitors with the option to save the chosen products in shopping card and they will have the chance to return and complete the purchase. Display the cart on the page and let the visitors have more time to think rather than make them deleting the products from the card.
Since the checkout process is very important, allow your customers to know the shipping costs before they start going through it. What’s also essential, avoid using a flat rate for shipping, giving your clients the option to wait for the delivery at lower cost or get the product immediately for additional charge.
Display a payment confirmation page and send your customers a confirmation email to make them feel secure about their order. Provide them with tracking information so that they can feel at ease through the final step of the transaction.
Designing an Effective Ecommerce Website
Back-end of a Strong
Keep the design of the website user-friendly with easy navigation and dropdown menus. Avoid showing too much information within a small area, while providing all necessary element of a page, for example the images of the product, its description, availability and price.
Keep consistent branding across your website to give a pleasant customers experience. Use reliable ecommerce website techniques while keeping the unique design of the elements like imagery and content.
Ensure your website has a strong call-to-action to take your users to the next step toward accomplishing their goals on the page. It’s important to have one primary call-to-action per page. Use secondary calls-to-action when a user is not quite ready to commit to the purchase.
It is crucial to control your website performance to maintain its high ranking in search engines. Our team will help you optimize a large number of product pages to ensure your pages get traffic. As the owner of your website, you should have a comprehensive understanding of your website activity.
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