Will real estate benefit from digital marketing in 2018? Our answer is yes, absolutely. Since next year the real estate market will continue to grow, while its commercial demand strengthening. Real estate companies successfully implement digital marketing in their business strategy to be singled out among their competitors. Hence, we offer you to discover the main real estate marketing ideas that can help real estate firms grow using the potential of the digital market. Learn about the top real estate digital marketing strategies to start utilizing them right now.
Build A Strong Foundation
The foundation for all of your digital marketing efforts is your website. It is critical to have a well-designed and optimized business website to gaining visibility, bring more clients and sales. Why? Because researchers show that more than 70% of tenants or investors search for real estate online. And this number can grow to an absolute 100% in the next few years. There are a few strategies for improving your website visibility and brand awareness that will have a strong impact on your business marketing in 2018.
Visibility Is The Key
Making your real estate website visible takes your efforts in search engine optimization (SEO). An effective strategy can help generate organic traffic to your website from search engines like Google. With the help of target keywords related to your business, your clients will find can contact you online.
To ensure that you are not left out of the game and you SEO will work smoothly, you need to make sure your website is responsive. Moreover, you need to optimize it for mobile devices. Therefore, remember that most of your potential visitors will come from mobile devices and for all platforms such as iOS, Android, and Windows. Ignoring this point may lead to losing your potential clients and damaging your brand presence.
Real Estate and Writing, What’s Common?
Real estate companies that maintain an active blog get more results from search engines and social media. Hence, a professionally written blog is a great marketing tool that will have a massive impact on your visibility. As a real estate expert, you can provide your clients with advice, key company updates, industry news, etc. The company that can demonstrate its knowledge and position itself as an expert will get more trust from the clients and increase their loyalty.
Better To See Something Than To Read About It
Videos are a powerful tool that is still not yet commonly used for the digital marketing strategy. As the result, marketing video can give your audience a different kind interaction with you. It may also encourage them to spend more time on your website or social profiles. Video also allows you to better present your brand, your properties, and engage with your clients more easily.
Linkedin Is Your Perfect Place
In the past years, LinkedIn has become the major platform for professional networking. The networking and marketing efforts in 2018 will not be an exception. LinkedIn has more than 300 million users base of professionals from many industries like real estate, finance, or investing. This powerful platform provides targeted advertising, which is costlier thus more effective than the Facebook advertising especially. It is the fact that LinkedIn will be the main focus for the real estate business in 2018.
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