Are you confused with all the SEO terms and tactics? Regardless the fact that you have our website running and have been upgrading it for a considerable length of time, there is still one thing to consider if you want it to be found and it is a search engine optimization (SEO). If you think that sharing your website on the social media channels among your friends and others will make you watch your website climbing the ranking in Google, unfortunately, won’t happen.
SEO is a complicated process and there are aspects that even the experienced specialists can’t clearly explain. However, there are few vital terms to know even if you have experts performing SEO services for your website.
I will not actualize each little detail of SEO trick but will provide you with the essential concepts that support your site’s optimization.
- Asking Google to ‘Crawl’ Your Website
Web crawl is a system that browses your websites’ content and decides its significance and page positioning in the search engines. Crawling starts from URLs and then it copies and saves the information from the pages. For the best indexing of your website, you need to provide Google with robot.txt documents, along with the links to the pages and a sitemap yourself, as Google team doesn’t work for you 😉
- Creating a ‘Sitemap’
A sitemap will allow web search tools to crawl your web page easily. You can use a software that generates a sitemap for you or find a huge number of how-to guides. The sitemap can tell search engines that new pages have been added to your website or any changes on specific pages have been made. Moreover, with the sitemap, you can ask Google to come back and check your website for new products, services or content that was added.
- ‘Titles’ and ‘Meta Description’
Page title and meta description play an important part in the positioning of your site. Your pages should have a title that is remarkable from other page titles on your website. As for the pages’ content, there should be a few keywords that are important to both, the specific page and the whole site. Moreover, you need to ensure that every page has a meta description, a 160-character tag in HTML, that will summarize the content on the page. A meta description is an essential aspect of on-page SEO.
- ‘Image Tags’ as Well
The images’ tags play not less important role than description tags. If pictures are not tagged, search engines do not typically see those images. It is important to incorporate image tags on your page to let the search engines know what this image is and give it an appearance in indexed lists.
- Relevant ‘Anchor Text Links’
The fact that SEO requires links is obvious, but not all links created will be suitable for SEO process. Providing anchor links, which are the clickable text in a hyperlink, will result in better SEO practices, as the anchor text will be directing to the page, not the general text, and thus make search more keyword-friendly. In terms of SEO ranking, these links are more efficient than those that aren’t keyword optimized.
- Finish with ‘Canonical Links’
While optimizing your website for SEO purposes, don’t just focus on the links incorporated into your content, but also implement canonical links. A canonical link is an HTML element that helps to prevent duplicate content issues and determines the preferred version of the web page for search engines. This process, called canonicalization, ensures that Google is getting the right links to your website.