Why choose digital agency over freelancer?
Know the advantages of working with a one-stop digital agency before hiring a freelancer or going with agencies that are limited by their specialty area.
When you have decided that it is the right time for your company to go digital, you find yourself in need of an effective digital strategy, creative designs, interactive website and social media marketing, search engine optimization, and many other efforts. However, the understanding of how important is to have an integrated and systematic approach comes later.
First, you will think of having a website and a social page is all you need, and the most cost saving way to have it is hiring a freelancer or making your secretary responsible for social media.
Then you will consider contacting an agency. Both options are possible, but be aware of all pros and cons, and think of an ultimate solution.
Not Necessary A Personal Approach
There is no doubt that freelancers can be reliable and professional at what they do. However, they usually specialize in their specific area and would not able deliver a complex project that requires knowledge in several fields. Hiring a freelance designer or developer might be a frustrating experience if you demand from them assistance in UX and IA design or a responsive website with CMS system integrated.
Hiring a freelancer for logo design is great, but for the quality user-oriented and strategy-based design, that will represent the public image and message of your company, you will have to invest your time and money to find an independent professional.
Business owners often assume that working with an individual is not much different from working with a company and are attracted by lower costs, but this is not the reality. Focusing solely on a final cost you can end up with products that have no value.
Going with several freelancers can accumulate into a fortune, while a design agency can provide you with a cost-saving package. But is the design agency exactly what you need?
Benefits Of Working With Creative Agencies
The most common example of why businesses turn to an agency is the team work. An agency will have resources and the carefully selected team of professionals who will collaborate to deliver you the best possible results. Reputable agencies have their own creative directors, product directors, and managers who will overview the team and will cooperate closely with you through all the stages.
If you ask why it is important to have a product director controlling your design or website project, reсall that you are a business owner, who oversees decision making. You don’t have to be an expert in design or technology or to assess the products you get.
These well-known agencies that can provide you a whole package but for a surprisingly high price. Budget wise, small agencies are good although, they also have their niches.
They can build a strategy to follow and ensure that your digital products are delivered at the best quality. But you can’t demand e-commerce platforms or SaaS systems, marketing or PR services from the small agency that created your one-page website. Then why to ‘drive all over town’ to have your digital presence taken care of?
‘Driving Around Town’ or ‘One Stop Shop’?
The bottom-line is that working with an agency can save money in a long-term perspective. Nevertheless, not every agency can provide you with all the tools you need, and you will have to hire few of them apart.
The smart choice will be working with one-stop agencies, which are in fact often partner with other agencies. Partnering allows those agencies to action the projects and in such a way get the best possible price for their clients.
Blank Page is a one-stop Digital Media Consultancy that creates inspirational products for brands worldwide. We use the latest technology and marketing solutions to build up your brand and give you a road-map for success.
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